Cream Dream

A couple's road to honor their heritage while bringing a fresh and young look to the cream liquor category

Stevens Charles and Myriam Jean-Baptiste both grew up in a Haitian household surrounded by all its culture and values. They met for the first time in 2004 at HEC, the Business School they were attending in Montreal. As their relationship grew so did their desire to leave their mark and have an impact on the world. They both knew deep down that building a legacy for their family was their ultimate dream. 

''Kremas'' is an iconic homemade recipe originating from Haiti which is usually consumed during the holidays. Growing up, both Myriam and Stevens witnessed their grandmothers prepare this recipe around Christmas time. But in December 2011, after celebrating with family and friends during the holidays, it quickly became clear to them that this homemade recipe needed to be commercialized. People around them with various cultural backgrounds were requesting refills of this delicious mystery drink. It was at this specific moment that the couple decided they wanted to find a way to capture this iconic taste and put it in the form of a traditional cream liquor, all while staying true to its Haitian heritage. They quickly started working on their mission: come up with a product that could be positioned in liquor stores, restaurants and bars. Thus creating LS Cream, the evolution of kremas.

As a starting point to building the formula, they asked Stevens’s aunt for a sample of her own kremas recipe. To their surprise, she took out a ziplock bag which held a piece of paper with his late grandmother’s handwriting. Like in most Haitian households, this recipe had been passed on from generation to generation. The main challenge they faced was that the typical consistency of the recipe needed to be changed in order to fit industry standards. After months of testing and removing some of the thickness of the drink, a smooth cream liquor with the legendary notes of nutmeg, cinnamon, coconut and vanilla came out as a final product. All that was left to do was to find a name. They decided to honor Steven’s grandmother by using her initials, LS...